Personal Influence Model, Intercultural Communication

1. 0 Literature Review 1. 1 ain bring Model human race relatives Practitioners in Chinese corporation lead by traditional value especially confucism. (Yi-Hui Huang, The Personal Influence Model and Gao Guanxi in Taiwan Chinese Public Relation,28th fall 2010 Confucism ) emphasize five cardinal Relations(wulun). Yi-Hui Huang stated the unhealthy situation, where people spate use own personal influence (Guanxi) major and favour ( mianzi and renqing ) to to pee a shortcut coorperation.This ordain causes the lost of human resource in community, where people who have the ability may not contribute receivable to the imperfectness of managing public transactionhip, and not being treated fairly. However, Gupta, Chandi and Barlett, Jennifer L. 2007 mention this vertical system is to reduce conflict between people, its managed by establishing guanxi and openhanded mianzi reciprocally, and is often establish through determining commonalities between the parties and giving joint resp ect to each other.Palanca in Mexico and throughout Latin America, for example, dictates how personal networks function. much(prenominal) interpersonal networking focuses more on trust, less on legal systems, more on relationships, and less on principles, which is more on 1. 2 Intercultural discourse Intercultural communication guess the models of publics relations as the different culture will affect the way of public relation practitioner do their job. (R. S Zahara, American University, 2001) Example, Intercultural harmony communication campaigns such as Merdeka Day is invariably practice in Malaysia and Singapore.Being big companies, especially multi-national companies, public relation practitioners indispensability to understand different kind of culture. Cultural sensitive will earnestly affect the trade thats why PR practitioners should know closely situational issues within an external environment. ( Zulhamri Abdullah, 2007) 1. 3 International Public Relations variou s countries practices different cultures therefore PR practitioners from different countries have their own ways of working things out when it comes to using PR strategies. Basically, different aspects in the countries uch as its economic system, political ideology level of activism and the media culture will affect their PR practitioners in the country. Besides these aspects. The country technologys outgrowth such as the satellite communication and so on also affects the way they do PR. (R. S Zahara, 2001) Reference Zuhamri Abdullah, Towards international cultural miscellanea management of public relation. 1(2)285-299(2007),department of communtication, faculty of modern language and communication, University Putra Malaysia Timothy L.Howard, carol AnnHackley,Qingwen Dong, The Impact of Palanca in shaping Mexico Public Relation,2009 Gupta, Chandhi and Barlette, Jennifer L. (2007) Guanxi,astrology and symmetry Asian business and its impact on public relation practice. Asia Pacifi c Public Relation Journal, 8(1). Yi-Hui Huang,(2000) The Personal Influence Model and Gao Guanxi in Taiwan Chinese Public Relations. Public Relations Review,26(2)219-236,Elsevier Science Inc. Krishnamurthy Sriramesh,(2001) International public relations A framework for future research. Journal of Communication Management, Henry Stewart Publications.