Marketing concept and role as marketer for ipt

Marketing is broad based activities involve the strategies surrounding the planning, designing, pricing, promotion, statistical distribution of goods to satisfy and meet the take aims of customers. The centre focus of selling activities is create around the customers. Thus, the marketing 4Ps ( crossroad, pricing, promotion, and place) are strategically enforced to bringing felicity to customers and at the same time list the organization or craft maximize pro drop deads. Thus, the contrary marketing strategies pricing schema, distributivestrategy, promotional strategy, gross sales strategy, increaseion creation and branding strategy, inter-alia, these are synchronize in conflux the marketingobjectives of the organization.Playing the role of marketer for IPT product, strategic marketing plays a significant aspect in the execution of my marketing functions. Strategy is implicated with effectiveness rather than efficiency and is the process of analyzing the environment and designing the fit between the organization, its resources and objectives and the environment (Proctor, 2000). The roles thus include engaging the aforementioned marketing strategies to creating maximum satisfaction to customers, at the same time maximizing earnings for the organization. Firstly, a product should be design to meet and satisfy the need of customers.Here, sufficient research need to be conducted to ensure that the product is adequate to satisfy customers want, also making sure the quality surpasses that of competitive products in line to the IPT product. The next step is to ensure, that the sort out price is set for the product in such a way that it would non be infra priced, where the organization cannot break-even, or over priced where customers would prefer rivals product to our company product. Market skimming enables the marketer to have a go at it the price of competitors products and the ripe(p) price to set for its own product. This is done after the mar keter has weighed its cost of production in line with the price it decide to set for the product.another(prenominal) significant role the marketer plays promotional strategy. In this case, the creation of sentiency of the product to the public will burst the sales volume to be derived. Thus, adequate promotional strategy is significant role the marketer plays to profit sales volume for the product. The promotional strategy may involve calling exhibition, personal selling, and customers orientation on how to utilize the product among others. The marketer has diverse media for product promotion.This can be done through engaging bus media such as the print media, television, radio broadcasts, or the internet. Constant converse and feedback to customers keep them informed and know more about the organizations product and innovative trend introduced by the organization. The strategy for distribution of product (place) is done to ensure that the product is available to customers whe n, and where the need it at the right time.The marketer also look tos out ways to satisfy the different family of customers and their needs. Marketing segmentation is a tool that is utilized in influencing the schooling of an organizations product base. Market segmentation has the goal to seek out consumers who have similar desires and behavior, and thus forming heterogeneous segments to satisfy the different customers needs.Thus, customers response to price is a significant factor that results in the slaying of market segmentation by an organization. This also affects the marketing mix (product, price, distribution, and promotion) of the organization.The marketer faces the challenge of how to make product of IPT be a product attracter in the industry it operates. It is then a big task on how to always strategy in such a way to make the organization be a step ahead of its competitors through slew a niche for the organization. Rivals from time to time bring out strategy to count er those of other organization. Thus, it is then a task of the marketer to know how to strategize in such a way that the strategies of other competitors do not affect the smooth operations of the organization.ReferenceProctor, Tony (2000), Strategic Marketing An origin London Routledge